Integritetspolicy

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1. Introduction

Thank you for choosing our website! 

This Privacy Policy constitutes an integral part of the agreement between you (hereinafter – the “Customer”) and as an owner of the website https://weddingstory.se (hereinafter referred to as “Website”). All terms and definitions used in this Privacy Policy in the meaning defined by General Terms and Conditions and applicable legislation.

This Privacy Policy describes our privacy practices concerning your Personal Data. Personal Data includes any data about you that specifically identifies you as an individual and information about your activities, such as information about your use of Service, when directly linked to personally identifiable information.

You accept this Privacy Policy and consent to the collection, storage, use, and disclosure of your Personal Data by this Privacy Policy and applicable legislation.

References in this Privacy Policy to “we”, “us”, “our”, and “Controller”, means POLARITYBEE OÜ, a legal entity incorporated and acted under the laws of the Republic of Estonia, registration no. 

16638354, legal address: Harju maakond, Tallinn, Kesklinna linnaosa, Ahtri tn 12, 10151, the Republic of Estonia. 

PLEASE READ THIS PRIVACY POLICY CAREFULLY AND CONTACT US WITH ANY QUESTIONS OR CONCERNS ABOUT OUR PRIVACY PRACTICES.

2. Collection and Usage 

We use the personal data you disclosed to us, or we received from other sources. Below we provide you with a description of the personal data collection process. 

 The personal data provided by you we get during your use of our services (including, in particular, the Website). Also, we process the minimum necessary personal data, such as Cookies and country of residence, to provide you with relevant information and the best user experience while using our Website. 

Hereunder you can see the possible collection of your Personal Data and how we use it:

Personal data processed	How do we use it?
Phone number Email (optional)	Create a business profile on the WebsiteProviding information about the Goods/Services offeredEnsuring the exchange of informationIdentification of the person in the process of providing the ServicesPreventing unauthorised access to the User’s  account
Name, surname	Identification of the person ‍Communication, choice of form of communicationFor accounting, reporting, and fulfillment of our tax obligation

In some cases, we also may process the personal data of Users to pursue a legitimate interest. Such legitimate interest includes such purposes, as marketing, preventing risk and fraud,  providing and improving our services, reporting and analytics, user support, and other communications. Also, we also may use your Personal Data for the following purposes:

a) Processing of your inquiries and carrying out operations;

b) Analyzing and understanding our audience to improve the Service;

c) Preventing, detecting, and investigating potentially prohibited or illegal activities, including fraud;

d) Investigating violations of this Privacy Policy and/or the General Terms and Conditions or enforcing them, as well

e) as to protect our rights and interests, and

f) Sending you marketing emails with information about our Services that we consider may be of interest to you (you may opt-out of such emails by sending the respective request to us or by clicking the respective link in the email).

3. Disclosure

By general rule, we do not share your Personal Data with other companies, organizations, or individuals. By way of exception, we may share your Personal Data when we have a reasonable assumption that access, use, storage, or disclosure of the personal information is reasonably necessary to:

• comply with any applicable law, regulation, legal process, or legally enforceable governmental request;
• enforce the applicable law, investigating possible violations including;
• detect, prevent, or solve a problem involving fraud, security, or technical issues;
• protect against harm to the rights, property, or safety of the Controller, our Users, or the public as required or allowed by law;
• facilitate the use of third-party services, such as payment processing, shipping, and delivery. 

If the Controller is involved in a merger, acquisition, or sale of assets, we will continue to ensure the confidentiality of any Personal Data and notify affected Users before Personal Data is transferred or becomes subject to a different Privacy Policy.

We will not share your name, email address, or other identifying information with other Users. 

4. Third-parties services

We may share the Personal Data of our Users with third parties for the purposes of checking Users’ activities, traffic measurement, and/or advertising providers (hereinafter – the “Data Processor”), such as Cloudflare. 

Our Service may contain links to and from third-party websites, apps, or other services (including, but not limited to, social media, payment, and shipping providers). If you use their services, please note that their websites have their own privacy practices. We shall not be liable for these respective policies and any collection, use, or disclosure of your Personal Data related thereto. Please check the third parties’ privacy policies before you submit any Personal Data to their services.

If we use third-party vendors to perform certain services on our behalf, such as hosting the site or application, analytics, or other services, such third-party vendors may collect or have access to information about you (e.g. information automatically collected through tracking technologies). Please recognise that we and/or our vendors may store this information and share this information with third parties as necessary to provide you with our services.

5. Data storage, security, and cross-border transfer

We shall use all reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, misuse, or deletion. During Personal Data processing, we use all the necessary security features to protect your Personal Data.

We have appropriate corporate systems and procedures in place to protect and secure the personal information you share with us. We also have security procedures that set technical and physical restrictions on the use of and access to personal information on our servers.

Only we and the individuals authorised by us and directly involved in Service provision are allowed immediate access to your personal information. Such persons will strictly enforce confidentiality and prevent unauthorised third parties from accessing your personal information.

Please be aware that our website may be hosted on a server outside of the country of your residence. By providing us with your personal information, you authorise its transfer outside your country as part of the use of such personal information in accordance with the applicable law.

We emphasise that none of the existing data transfer methods can be absolutely secure. The company does not guarantee absolute data security in case of unauthorised access by third parties.

We are not responsible for illegal actions of third parties, hackers, criminals, or other violators of the applicable law who may violate the provisions of this Privacy Policy and attempt to collect, in whole or in part, your Personal Data and use it for personal purposes.

Data retention. The period of processing and storage of Personal Data is 6 (six) years after the end of the current tax year in which your last activities/end of service lifecycle, or deletion of your information published occurred. This is necessary for bookkeeping purposes, as well as to comply with applicable tax/income laws, resolve disputes, and enforce our agreements or other legal obligations under the legislation of the Republic of Estonia. 

Your Personal Data will be stored by us in accordance with applicable data protection laws to the extent necessary for the purposes of processing set forth in this Privacy Policy. We will subsequently delete your Personal Data in accordance with our policies or take steps to appropriately ensure data anonymity unless we are required by law to retain your Personal Data for a longer period of time (e.g. for legal, tax, accounting, or auditing purposes).

6. Children’s Privacy

We do not collect, use, or share the Personal Data of children (under the age of majority as per the applicable law). To access our Service, you must be a legal adult under the applicable law and the law of the country where you are located.

7. Sensitive Data 

Generally, we do not collect or keep a record of sensitive personal data doing so in very limited circumstances, primarily when an individual has chosen to provide us with this data.

On occasion, we may process sensitive personal data, for example, when an individual provides us with information relating to accessibility needs to arrange a meeting or when an individual contacts us and their communication includes sensitive personal data. We do not use this data for any purpose other than that for which it is provided.

We may occasionally process sensitive personal data concerning our research and investigations, for example, when conducting research into potential or current subjects and participants of our research and investigation projects. This data may be provided to us by the individuals themselves, from publicly available sources, or third parties.

8. Cookies Policy

A cookie is a small file that a website stores on your electronic device when you visit the site. First-party cookies are cookies set by the website you’re visiting. Only that website can read them. In addition, our services might use external services, which also set their own cookies, known as third-party cookies. The first time you visit our website, you will be prompted to accept or refuse cookies.

You as the User also have full control over the use of cookies. By altering the cookies settings you can disable or restrict the transfer of cookies. Cookies already stored can be deleted at any time. This can also be affected automatically. Disabling cookies for our website may mean that not all functions of the website can be used to their full extent.

The purpose is to enable the site to remember your preferences (such as user name, language, etc.) for a certain period. That way, you don’t have to re-enter them when browsing around the site during the same visit. Cookies can also be used to establish anonymized statistics about the browsing experience on our sites.

The reason why technically necessary cookies are employed is to simplify the use of websites for the users. Some functions of our internet site cannot be offered without the use of cookies. It is essential for these functions that the browser is also recognised again after a page change.

We require cookies for the following functions:

• Shopping cart
• To protect the website from attacks
• Marking of sessions – settings 

The user data collected by the technically necessary cookies is not used to generate user profiles.

We use analysis cookies to improve the quality of our website and its contents. The analysis cookies enable us to find out how the website is being used and therefore allow us to ensure an ongoing improvement of our web presence. In addition, they enable us to maintain quality assurance and constantly improve the user experience.

Also, our Website uses transient cookies. These are automatically deleted when you close your browser. These are typically so-called session cookies. These store a so-called session ID with which various queries from your browser can be assigned to a common session. It means that your computer can be recognised again when you return to our website. These cookies are deleted when you log out or close the browser.

Our Website also uses persistent cookies. These are automatically deleted after a predetermined period that can vary depending on the cookie. These cookies, too, can be deleted at any time.

Third-party cookies are set if you consent to the use of marketing cookies by organizations that are not the operators of the website the user visits. These cookies are used by marketing companies, for example:

Google Tracker

We use the following technology of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, which is a part of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google“).

Google Analytics Remarketing Lists for Search Ads (RLSA)

The Website uses Google Analytics Remarketing Lists for Search Ads (RLSA). Users that visit the Website are collected via a Google tag and the behavior is recorded. You appear on the list for a standard period of 30 days and for a maximum period of 540 days.

The information generated by the cookie about your use of the website like:

• Browser type/version,
• The operating system used, 
• Referrer-URL (the site visited previously),
• The hostname of the calling computer (IP address),
• Time of the server query 

is as a rule transmitted to a Google server in the USA and stored there.

The recorded behavior patterns such as, for example, the dwell time on the site, concluded or aborted shopping cart operations and direct abort of the visit (bounce) can be used to adapt the advertising to the Google search results page. 

We may share information such as technical identifiers from your registration information on our Website or CRM system with trusted advertising partners. This allows you to link your devices and/or environments and provide a user experience with the devices and environments you use. For more details on these linking capabilities, please refer to the privacy policy found on the aforementioned platforms, or to the explanations below.

If you no longer wish to receive personalized advertising material, you can unsubscribe from Google’s advertising here.

SOCIAL SHARING FUNCTIONS

His website uses the social sharing functions of the providers

•  Meta (operator: Meta Platforms, Inc., 1 Meta Way Menlo Park, CA 94025-1444, USA)
• Pinterest (operator: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA)

No data collection takes place by us, but by the relevant social sharing provider, as soon as you click on the relevant icon on the product detail page. You can access the privacy policy of the different social media providers here:

• Meta
• Pinterest

9. Use of automated decision-making and profiling

In general, we do not use automated decision-making and profiling. We’ll keep you posted concerning any changes related. 

10. Amendments to Privacy Policy

We have the right to amend this Policy at any time, without prior notice to you. Any changes we may make to our Privacy Policy in the future will be posted on our Website https://weddingstory.se/integritetspolicy. Where appropriate, we will notify you or seek your consent. Please check back frequently to see any updates or changes to our Privacy Policy.

11. Your rights

Right to information – to ask us for information about Personal Data being processed and the reasons for such processing.

Right to access – to get access to your Personal Data that is being processed, as well as to request copies of Personal Data.

Right to Rectification – to ask us to modify your Personal Data in case you believe that this Personal Data is not up to date or accurate.

Right to withdraw consent – to withdraw the previously given consent for the processing of your Personal Data for a purpose. Upon this request, we will be obliged to stop the processing of your Personal Data that was based on the consent provided earlier and, as a result, to stop the Service provided to you.

Right to object – to object to the processing of your Personal Data.

Right to object to automated processing and profiling – to object to decision-making based on automated processing.

Right to be forgotten (right to erasure) – to ask for the deletion of the data.

Right for data portability – to ask us for the transfer of your Personal Data (e.g. to transfer your data to another controller).

The right to complain to a supervisory authority. You have the right to approach the competent data protection authority with your request or complaint.

12. Data Protection

We have appointed a Data Protection Officer who is responsible for keeping our team updated on important requirements on data protection, conducting audits to ensure compliance therewith and addressing potential issues proactively, and interfacing with you to inform them about how your data is being used, your rights to have your Personal Data erased, measures that Controller has put in place to protect your personal information, etc.

13. Contact info

You can contact us at any time to share your views about our privacy practices or make any inquiries relating to your Personal Data (its correction, removal, or use) by sending a letter to us through our contact form. 

14. The EU representative

Our EU representative according to Article 27 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection Regulation) is Jacob Bartoletti. (Jacob[at]polaritybee.com)

This policy was updated on: October 3, 2024